Chico State Athletics announced a new five-year apparel partnership with adidas and Game One.
Under the terms of the agreement, Chico State's 13 NCAA Division II intercollegiate athletics programs will be outfitted in athletic apparel, footwear, and equipment from adidas beginning in the 2026–27 academic year.
"Signing an apparel deal so our student-athletes have access to premium-quality gear—and so the athletics department presents a consistent brand identity across all programs—has been a goal since day one," said Eric Coleman, executive director of athletics. "We are thrilled to become an adidas school and look forward to working with Game One to enhance the experience we provide our student-athletes and coaches, Wildcat fans, and the entire Chico State community."
The agreement runs through 2030 and will help reduce costs across the athletics department while building brand consistency and creating new revenue opportunities for the University. The partnership will also introduce new opportunities for Wildcat fans to purchase Chico State merchandise through expanded spirit wear offerings and a 24/7 online fan store.
In addition to outfitting Chico State teams with adidas apparel, footwear, and accessories, the agreement includes support for facility branding updates and promotional initiatives across athletics venues and digital platforms.
The partnership will also create new recognition opportunities for Chico State student-athletes, including sponsorship of the department's Scholar-Athlete of the Week program, which highlights Wildcats who excel both on the field and in the classroom.
"Chico State is a terrific addition as one of our newest Game One partners," said Pat Weber, CEO and President of Game One. "Under the leadership of Eric Coleman, Chico State Athletics is on an upward trajectory, and we are thrilled to be part of that momentum. What a great opportunity to lock arms with adidas while celebrating the University's talented student-athletes, quality coaches, and outstanding campus."
As an adidas/Game One NCAA Division II Spotlight School, Chico State joins a growing network of collegiate athletics programs supported by the adidas and Game One partnership.
"It is a privilege to become Chico State's apparel and equipment team dealer," Tim McMurray, Vice President of Collegiate Partnerships noted. "Having known Eric as a leader, quality human, and champion for the student-athlete experience, it is evident the University is committed to an elite athletics program. This partnership will assist in lifting the profile of Wildcat Athletics and the entire Chico State campus."
The partnership represents another step forward as Chico State Athletics continues its tradition of success in the California Collegiate Athletic Association and NCAA Division II.
